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Brazilians in Emydex

Brazilians in Ireland: Innovation and Diversity at Emydex!

At Emydex, we take pride in our diverse and talented team, where more than 15 nationalities come together to drive innovation and excellence. Among our global workforce, our Brazilian colleagues stand out for their creativity, resilience, and unique perspectives, strengthening our company and pushing boundaries in the food processing industry.

How Brazilians in Emydex Drive Global Innovation

From different backgrounds but united by a passion for technology and transformation, our team contributes to our mission of optimising food production worldwide.

As one of the largest producers and exporters of beef, poultry, and agribusiness products, Brazil plays a crucial role in feeding the world. With a highly advanced and competitive food processing sector, the country continues to set global standards in quality, sustainability, and innovation.

As Emydex continues to expand its global reach, we recognise the strength and impact of the Brazilian food industry on the world stage, a sector that shares our commitment to efficiency, traceability, and excellence.

To our Brazilian colleagues Lorraynne de Oliveira, Valerio Ferreira, Jonatas De Macedo Rocha, Thiago Moreira, Daniel Fernandes and our entire global team representing 15+ nationalities, thank you for making Emydex a leader in food industry innovation!

We are also excited to welcome back another Brazilian colleague, joining us soon! Looking forward to having you as part of our team once again.

If you want to learn more – contact Emydex in any of our global market offices in Ireland, Australia, New Zealand, South Africa, or North America

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Emydex CEO Update – Reflections on 2024 & Expansion Plans for 2025

2024 Highlights

Global Expansion and BAADER Partnership

In this Emydex CEO Update, reflecting on 2024, Emydex has continued its global expansion, driven by BAADER’s acquisition of a majority shareholding in July 2023. Headquartered in Luebeck, Germany, BAADER is a global manufacturer and supplier of food processing machinery and solutions, with 30 subsidiaries across Europe, the USA, China, South America, Africa, and Asia. BAADER employs 1,650 people in more than 100 countries worldwide. 

Emydex is collaborating with BAADER on several significant opportunities with meat processors in new Emydex markets, including Brazil, Indonesia, the Philippines, and the Middle East.  

New Markets and Customer Growth

In January 2024 and 2025, Emydex exhibited on the BAADER booth at the IPPE trade show in Atlanta, USA, the world’s largest annual poultry, meat, and animal food industry event. Since then, Emydex has expanded beyond its traditional core markets of Europe, Australia, New Zealand, and Canada, securing new customers such as Murray’s Chicken in New York and Sustainable Beef in Nebraska, USA. New Emydex hires have also been onboarded at BAADER’s Kansas City, Missouri, factory base. 

System Implementations in New Zealand

In New Zealand, following successful implementations of the Emydex factory floor MES system in its primary beef processing plants in Belfast, Dargaville, and Hawera, Silver Fern Farms went live with Emydex in their fourth beef primal processing plant in Te Aroha, North Island. Two more plants, Finegand and Pacific, are scheduled to go live before Summer 2025, bringing the total to six primary beef plants operating Emydex. The project’s next phase will see Emydex expand into Silver Ferns’ venison plants in New Zealand. 

Irish Projects and Partnerships

Closer to home in Ireland, where Emydex’s headquarters is based, Ireland’s largest primary Lamb processor, Irish Country Meats, went live in December 2024, with Emydex in their main plant in Camolin, Co. Wexford. 

Company Achievements

Emydex celebrated twenty years in business in April 2024, achieving the accolade of being one of Ireland’s Best Places to Work in 2025 for the first time. This recognition has led to several former Emydex employees rejoining the company after leaving for a change of scene post-COVID. 

The Emydex team of meat industry experts have also grown over the past year, with additional Meat Industry Business Analysts appointed in Ireland, Slovakia, and New Zealand. 

The Emydex Quality Management System (EQMS) continued its rollout at Dawn Meats, now operating in fourteen of its plants across Ireland and the UK. Emydex customers also adopted the Emydex Quality Management System in Australia, Canada, and the USA. 

Looking Ahead to 2025

Looking ahead, 2025 promises to be a busy year for Emydex. Eight new factory installations are scheduled to go live in Ireland, the USA, Australia, and New Zealand in the first half of the year. 

If you want to learn more – contact Ireland, Australia, New Zealand, South Africa, or North America offices

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Meet our Meat Industry Experts

Meet Our Team of Meat Industry Experts​

Key to our success in Emydex is having a strong team of meat industry experts and business analysts who truly understand the workings of the meat industry at a deep level.

To achieve this level of Industry domain knowledge and expertise, Emydex business analysts must have spent many years working first in the meat industry, on the other side of the table, whether directly on the factory floor or in back-office functions serving factory floor production teams.

Emydex are proud to have announced over the past year, a number of key appointments that strengthen and bolster our international team of meat industry experts, a team led by Shane Hayes.

 

Meet the Experts - Shane

 

Shane Hayes – Product Manager
(Ireland & Australia)

Shane Hayes has led Emydex’s team of business analysts since first joining Emydex seven years ago. Originally from South Australia, Shane’s career has spanned both IT and meat processing operations, giving him the hybrid skills required to bridge the gap between IT technical solutions and factory floor business processes. During his seven years working in the JBS lamb plant in Bordertown, South Australia, Shane started out in the role as site IT Manager.

He later moved into another back-office role that was Factory Production planning and scheduling, before making the move to the factory floor as a Boning Hall foreman.

Before joining Emydex in 2018, Shane spent six months working as a production hall supervisor with Irish Country Meats, Ireland’s leading lamb processor, in their main plant in Camolin in Ireland, a plant that (independent of Shane) went live with its first Emydex MES systems for appointments, lairage and kill line last year (2024).

 

Meet the Experts - Ladislav

 

Ladislav Ondrejicka
(Ireland & Slovakia)

Latso’s journey in the meat industry started on the factory processing floors in the Dunbia Group in the UK, where he spent almost a decade working his way up from being a boning hall meat trimmer to an IT Project Manager. His experience managing large-scale processing projects has given him a deep understanding of factory operations and the challenges processors face daily.

His knowledge of the workings of the meat industry, ran in parallel to his knowledge of Emydex, as for his tenure with Dunbia, Latso was instrumental in supporting the roll-out of Emydex to Dunbia’s ten plants in the UK.

With hands-on experience in production and management, Ladislav is expertly equipped to support our customers in streamlining operations. At Emydex, he plays a key role in ensuring our technology delivers real-world benefits to the industry.

Meet the Experts_Jayne

 

Jayne McMillan (New Zealand)

With almost 30 years working at Alliance Group Ltd, in various roles including Laboratory manager, MES Project manager, as well as an ERP consultant, Jayne has built an impressive career in the meat industry, gaining expertise across operations, quality control and business management.

In addition to her corporate experience, she also owns and operates her own butchery business in South Island, New Zealand, giving her firsthand insight into both large-scale processing and retail butchery. Jayne is a qualified trade butcher and her hobbies include Trapshooting, Hunting and Farming.

 

 

Meet the Experts - robin

 

Robert Tobin (Ireland)

Robert has a long-standing relationship with Emydex, having worked with Emydex systems in Slaney Meats for eight years. He brings with him over 24 years of experience as the IT Manager at ABP Slaney, where he also managed his own IT consulting company for over 15 years. During this time, he developed software and traceability systems for the food and transport industries.

At Slaney Meats, Robert successfully project managed the installation of an Emydex kill line for the factory and served as our primary point of contact for many years, making him well-versed in Emydex systems. Today, Robert continues to bring his wealth of experience to Emydex customers, helping them implement best-in-class solutions.

 

With over 80 years of combined experience working in Meat plants, Emydex are proud to have this strength and depth in our Business Analysis team, sharing their vast domain knowledge and industry expertise to ensure we continue delivering solutions that meet the needs of the meat industry.

If you want to learn more – contact Emydex in any of our global market offices in Ireland, Australia, New Zealand, South Africa, or North America

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Emydex Showcase Cutting-Edge Solutions at IPPE 2025

Emydex at IPPE 2025​

Emydex Technology is excited to announce our participation in the International Production & Processing Expo (IPPE) 2025, taking place from January 28th to 30th in Atlanta, USA. Following a highly successful debut at IPPE 2024, we are thrilled to return and showcase our latest innovations in packaging, processing, and quality management.

Watch the video below summarising our highlights and reflections at the show.

Live Demonstrations of Packaging and Labelling Systems

Our CEO, David McMahon, along with our Team Lead for North America, Cody Musclow, will be present at the BAADER booth C29159.

Over the course of three days, we will be demonstrating our state-of-the-art software solutions, including live demonstrations of our latest Box Packing and Labelling system, as well as our Electronic Quality Management System (EQMS). These systems have been successfully implemented in leading companies such as Murray’s Chickens in New York, whom we first met at IPPE 2024.

Emydex team at IPPE 2025_emydex-ippe-2005-03

The IPPE is the world’s largest annual poultry and egg, meat, and animal food industry event, attracting over 30,000 attendees and 1,400 exhibitors. It provides a unique platform for industry professionals to explore the latest products, services, research, processes, and technologies. This year, we are particularly excited to highlight our collaboration with BAADER, showcasing our combined digitization solutions for poultry processors.

Emydex team at IPPE 2025

If you are attending IPPE, we invite you to visit us at the BAADER booth to learn more about our innovative solutions. To arrange an appointment and schedule a software demonstration, please reach out to Cody Musclow at cody.musclow@emydex.com.

We look forward to seeing you at IPPE 2025 and demonstrating how Emydex can help enhance your production processes with our cutting-edge technology.

Find your way to our booth!

Emydex team at IPPE 2025_emydex-ippe-2025-where-to-find-us

 

If you want to learn more – contact Emydex in any of our global market offices in Ireland, Australia, New Zealand, South Africa, or North America

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Emydex strengthens Team in Australasia in preparation for 2025

Australasia Team Expansion for 2025

Five new hires join Emydex Australasia to support new customer projects next year.

As a Senior Project Manager, Jennifer Tilly, originally from County Cork in Ireland, joined the Emydex team in Western Australia in April. More recently, Glenwell De Ramon Andal joined as a Solutions Engineer this month. Both will work with Cameron Pearce, who has been representing Emydex WA solely for the past three years.

With direct flights from London to Perth and a more favourable time window for business meetings with Emydex HQ in Ireland, additional growth of the Emydex team in Western Australia is anticipated. Jennifer, Cameron, and Glenwell will support existing Emydex WA customer projects in 2025, including WAMMCO in Katanning and Southern Meats in Goulburn, two plants planning to go live with their first Emydex MES systems in 2025. The WA team will also work on new project phases for longstanding Emydex customer Harvest Road (Harvey Beef) in WA.

Three hours east, in our original Australia base in QLD, Carl Brennan recently celebrated 13 years with Emydex, having relocated from Ireland to Australia in 2020. Carl will continue to support Alan Doocey, originally from County Waterford in Ireland, and John Shepherd, based in Cairns. Together, they will support Emydex customers on the East Coast of Australia, including Sunpork, Central Agri Group, Junee Lamb and O’Connor Beef in Victoria.

In New Zealand, Emydex NZ welcomes Kate Barrins to the team as a Project Coordinator supporting Felsi. Additionally, we welcome Jayne McMillan to the role of Meat Industry Business Analyst. Jayne previously worked with the Alliance Group in New Zealand for many years. She brings extensive industry knowledge and experience in primary and secondary red meat processing and implementing ERP and MES systems in the meat industry.

Jayne will support Ashley, Carne, and Saffi in delivering projects for Silver Fern Farms in 2025 and beyond. This follows the successful implementation of Emydex in Silver Fern’s Beef plant in Te Aroha. Jayne will also support any BA work required for other Emydex customers in New Zealand, such as Wilson Hellaby Ltd and Open Ocean, as well as other customers in the Southern Hemisphere.

Meet the new team members:

Emydex Western Australia

Jennifer Tilly, Senior Project Manager, Western Australia
Originally from Cork, Ireland, Jennifer has called Western Australia home for the past 15 years. With over 15 years of experience in health service delivery and project management, she brings a wealth of knowledge from roles with the WA Department of Health in Perth and En-Force Laboratories Ltd in Ireland. Jennifer holds a bachelor’s degree in business (Honours) from Cork Institute of Technology (now MTU). Her rich background will be invaluable to our projects in Western Australia.

Glenwell De Ramon Andal, Solutions Engineer, Western Australia
Glenwell joins us with a Bachelor of Science in Computer Engineering from The Philippines. His versatile career spans industries such as logistics, education, finance, and tech, with a focus on web applications. Excited to take on a new challenge, Glenwell is eager to expand his expertise into Windows applications with Emydex Australia.

Emydex New Zealand

Kate Barrins, Project Coordinator, New Zealand
Kate recently relocated to North Island, New Zealand, fresh from Co. Sligo, Ireland. With five years of project management experience in financial services, Kate is an experienced organiser. After a few adventurous months exploring Asia, she is energised and ready to dive into her new role.

Jayne McMillan, Business Analyst, New Zealand
With over 20 years of experience in the red meat sector, Jayne brings invaluable expertise to Emydex. Her impressive background includes roles such as Owner/Operator at The Fridge Butchery, where she implemented successful business strategies and provided leadership support, and Consultant ERP at Alliance Group Limited, where she prepared technical proposals and collaborated on solution development.

Travis Wylie, Solutions Engineer, New Zealand
With a Bachelor of Science in Applied Computing from the University of Waikato(2019) and five years of professional software development experience, Travis brings a solid foundation and fresh ideas to our development team. His enthusiasm for tackling complex projects and adaptable skill set will be key as we expand our digital solutions. Travis will join Emydex later this month from the Bay of Plenty, New Zealand, as a Solutions Engineer. In his new role, he will be working on various development projects tailored to meet the needs of Emydex’s customers in New Zealand.

We are delighted to have you on board and look forward to your contributions to the Australasian region!

 

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Forresters Chicken Celebrates a Decade of Quality Management with Emydex

A Decade of Quality Management Excellence​

Over the past ten years, Forresters Chicken has leveraged Emydex’s Quality Management system to enhance accuracy, reduce human error, gain real-time insights into quality data, and improve traceability. This collaboration has significantly transformed Forresters Chicken’s operations, ensuring the highest standards of quality and efficiency in their processes.

Meet the Client

Established in 1972, Forresters is one of the largest suppliers of cooked, raw, and coated poultry in the United Kingdom. Based in Cheshire, the company provides retailers, food services, pub retailers, manufacturers, and catering butchers with frozen, chilled branded, and own-label chicken products. To maintain its reputation for high-quality standards, Forresters set out to enhance its quality management processes.

The Opportunity

With a growing client base and increasing production demands, Forresters required a more streamlined and robust approach to quality management. Existing manual quality checks were resource-intensive and prone to human error, especially as production volumes rose. Furthermore, limited real-time access to quality data hindered swift decision-making and posed challenges in meeting regulatory standards.

Forresters needed a comprehensive Quality Management System (QMS) that could automate quality workflows, provide real-time data, and integrate with their ERP system for seamless traceability and compliance tracking. Forresters had been operating an Emydex factory floor MES (Manufacturing Execution System) for production control, yield management and traceability reporting for many years, so it was a straightforward decision to extend our Emydex software footprint to include all of our Quality, Compliance and Food Safety Management processes.

What We Did

Working closely with Forrester’s management, our team worked with Emydex to develop and implement a customised QMS solution that aligned with Forrester’s operational goals. The implementation process was structured in two main phases:

1. Phase One – Digitalising Quality Checks
Forresters began by introducing automated digital checklists across the production floor, replacing paper logs and allowing quality checks to be completed via tablets at each workstation. Data is now collected on tablets running the Emydex Quality system in real-time, and any deviations from standards trigger instant alerts, allowing issues to be addressed immediately.

2. Phase Two – Comprehensive Quality Dashboard
In the next phase, Forresters deployed an Emydex quality system dashboard for management and supervisors, providing a centralised view of quality metrics across production. The dashboard consolidates data on batch compliance, audit trails, incident reporting, and corrective actions. Fully integrated with Forrester’s ERP system, it links directly to purchasing and inventory data, ensuring traceability from raw materials to finished products.

3. Automated Audit and Compliance Reporting
A key feature of the Emydex EQMS is its automated compliance reporting. The system generates real-time, auditable compliance reports accessible from any device, dramatically reducing the time required for internal and external audits. Issues are flagged and assigned for resolution, enhancing accountability across departments.

The Results

Since implementing the Emydex Quality Management system, Forresters has significantly improved operational efficiency and quality compliance.

Enhanced Accuracy and Reduced Human Error: Automated digital checklists have replaced manual entries, reduced errors and ensured consistency in quality checks across all lines.

Real-Time Quality Insights: Managers and supervisors can now view quality metrics instantly, enabling quick decision-making and proactive quality control.

Efficient Compliance Audits: Compliance reporting, which previously required days of preparation, is now generated instantly by Emydex, saving time and resources. Audit readiness has also improved, as records are automatically archived and easily accessible.

Improved Traceability: The QMS enables complete traceability from raw material intake to finished product distribution, facilitating stock rotation and maintaining quality at every stage.

Feedback from Key Stakeholders

Dwayne Chin, Head of Technical at Forresters, noted, “The Emydex QMS has been transformative for our business. Our team no longer spends hours sorting through paper logs; we can spot and address issues immediately. Compliance reporting that once took days is now ready in minutes, giving us more control over quality and peace of mind.”

John Acornley, Finance Director, added, “With the Emydex Quality system in place, Forresters have significantly reduced errors and improved our response times. The Emydex automated alerts keep our team informed, and the dashboard makes it easy to stay on top of production quality. It’s been a huge upgrade.”

Summary

The Emydex Quality Management System implemented at Forresters has streamlined operations and reinforced its commitment to delivering high-quality products to its clients. By enhancing workflows, improving traceability, and enabling instant access to quality data, the QMS has empowered Forresters to meet regulatory standards and confidently scale its operations.

Don’t wait! Embrace the future of quality management with Emydex’s Electronic Quality Management Software (EQMS).

If you want to learn more – contact Emydex in any of our global market offices in Ireland, Australia, New Zealand, South Africa, or North America

Request a Demo