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New Year rings in New Products

Introducing a host of new products built in conjunction with market-leading processors across the globe.

The Emydex new product development team, whose role is to future proof the Emydex solution, has been busy upgrading the Emydex framework as well as adding new products and modules into the software mix, particularly those focussed on larger multi-site meat, fish, and food processors.

Enterprise Management System

The new Emydex Enterprise Management system (EMS) centralises many of the existing Emydex modules operating at the plant level to the group corporate level. Being able to centrally control aspects of the Emydex system such as label designs, products, harvest destinations and carcass rules and well as bill of materials is vital to multi-site customers to maintain consistency, standardise, reduce error and improve efficiencies of managing and maintaining master data. Labour and cost savings are obvious. Perform a task once at group-level, rather than repeated many times at plant level, leading to inconsistencies.

The Emydex EMS system comprises of a mixture of new EMS windows applications as well as front-end web-based applications.

The EMS is a new software layer operating in the cloud (or customer hosted centrally) that connects external 3rd party software systems such as ERP systems, to local instances of Emydex production systems operating at the plant level. This allows customers to have one central place to integrate the ERP systems and other external systems to, with Emydex handling the responsibility and integrity of data flowing to and from individual plants.

EMS Exchange

The new EMS Exchange module (EXC) is the new highway that connects Emydex to multiple internal and external systems. This application allows Emydex super-users within our customers IT departments to configure integrations from Emydex to 3rd party systems including:

  • ERP integrations
  • Inter-site Transfers
  • 3PL Integration
  • Government Animal trace databases (AIMS, ScotEID, NLIS, NAIT)

Prior to EMS Exchange, all integrations from Emydex to 3rd party systems would have had to have been specially commissioned by Emydex for our customers, now this can be completed internally without any Emdyex involvement.

EMS Master Data Management

Emydex Master Data Management (MDM) allows customers to centrally control key business data with the ability to add, edit, save, approve and publish data from corporate offices all with version control and rollback functionality.

Key business users are also able to easily monitor plants acceptance and live versions of master data within the factory. Master data can include any data files created and maintained at a group level, that are also required at a plant level. This includes labels, products, destinations and carcass filters, vet inspection keyboard faults and cutting specifications.

The benefits of master data management include improved efficiency, improved decision making, a reduction in poor quality and erroneous data. It also creates business best practice standards for group-wide and plant level reporting.

EMS Application Deployment

Emydex App Deployment provides our multi-site customers with new web-based functionality to manage and deploy Emydex software updates across their group plants easily.

Emydex Quality Management System

In line with our stated company strategy that Emdyex software products are built by industry, for industry, our Enterprise Quality Management System (read EQMS story) first launched in 2018, continues to be developed with more and more features becoming available on foot of feedback and requests from our exiting EQMS installation base.

The recent focus has been delivering highly configurable product specification checks, label verification checks, as well as improving the off-line capabilities of the system to deal with scenarios where quality checks are being performed in areas with poor or no wi-fi coverage. Product specification configuration has been enhanced to be able to validate operators’ inputs against the configured product file to ensure compliance.

Warehouse Management System (Android)

Following Microsoft’s withdrawal from the mobile phone market after its failed merger with Nokia, Microsoft announced in 2017 that all versions of Windows Mobile operating systems (Windows Mobile 6 and Windows CE) commonly used on handheld mobile computers such as Motorola/symbol/Zebra, Honeywell and Intermec are 'end of life'. Microsoft is no longer building or supporting operating systems for such devices.

Since then, Emydex has been working on the redevelopment our Windows mobile application for handheld computers (our SDA application) to replace it with a brand-new Android version, written from scratch in the Xamarin programming language, that is known as our new XDA application.

All of the functionality previously available on the SDA version will be available on the XDA version, applications that typically cover the warehouse management features of a factory floor data capture system including:

  • Palletising
  • Stock movements
  • Stock Count, Stock Take & Stock Reconciliation
  • Inter-site transfer
  • Scan to/from Production
  • QC hold functionality
  • Sales Order picking
  • Carcass splitting
  • Chiller grading
  • Dry goods stock management

Emydex is currently testing our initial applications with customers in a production environment, to test for speed, robustness and durability.

 

For more information on any of these new product development features please contact sales@emydex.com

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SunPork scales new heights

How Emydex helped SunPork expand their Swickers Kingaroy operation to become the biggest, fastest, highest quality pork processing operation in Australia.

Meet the client

Through Swickers Kingaroy, SunPork is the largest pig processor in all of Australia, handling 900,000 pigs every year to produce 18% (42 million kilos) of the nation’s pork. The group is proud to be Australian farmer-owned and a direct employer of 1,400 people across the country.

In addition to the domestic market, SunPork exports 7 million kilos of pork to seven other countries and creates 140 million meals worldwide annually. They do this through 37 Australian farms in three states and six New Zealand farms on the two islands. They also have three feed-mills, a directly owned abattoir, major interest in a second facility, as well as two value-add facilities.

The opportunity

Following the rebuild of the Export Boning Room after a fire at SunPorks’s Swickers abattoir in Queensland, the group began an additional AUD$ 64m (Euro €40m) investment in a new state-of-the-art facility in 2016. It set out to become the most efficient pork processing line in Australia with a capacity to process up to 750 pigs per hour, whilst maintaining a relentless focus on quality.

In December 2019, the SunPork Group completed the Swickers abattoir expansion in Kingaroy, located three hours outside Brisbane, Queensland, creating more than 200 jobs in the process.

“Over the past 18 months Swickers has constructed the most advanced pork abattoir in Australia, and certainly one of the best in the world. Many producers and wholesalers will rely on the efficiency and quality standards in our plant to maintain and develop their business well into the future. This facility is a cornerstone of the SunPork business and we now have foundations that will underpin our long-term growth strategies.”

Dr Robert van Barneveld, SunPork Group CEO and Managing Director

So how do you become the fastest and most efficient pork processing facility in the country? You bring in one of the world’s leading providers of factory floor software for food processors. You bring in Emydex.

What we did

The Sunpork project began with the design and development of a new state-of-the-art, fully automated kill line system for the Swickers processing plant, in line with Smart Manufacturing (Industry 4.0) best practice. 

The main goal of this project was to interface the Emydex MES to an automated factory floor system consisting of a network of RFID readers and sensors, as well as multiple (20) in-line automated machines, connected to Emydex via the PLC layer. This meant integrating with equipment supplied by Frontmatec, Denmark, that included a carcass opener, automated splitting, AutoFom grader and a carcass stamp printer. 

Other equipment included a PorkScan grader, automatic track scales as well as LED/Light and gate control systems, in addition to other devices to manage routing. The use of multiple real-time vet inspection and grading stations also controlled the flow and routing of carcasses.

RFID integration required the design and build of standard integrations (APIs) to interact with RFID tracking systems on the kill floor. The RFID system provides real-time carcass identification and tracking, enabling full traceability of the carcass throughout processing.

As part of the project, the Emydex engineering team also designed and built a new centralised communication service, called the Data Communication Interface (DCI). DCI eliminates the need for individual terminals to have direct communication with the various integrated hardware and allows terminals to receive the data input in a unified format via this single central communication point. 

The project also delivered additional new innovative systems for stock delivery and pen management, automated carcass routing and an automated chiller sortation system based on configurable business rules.

Going Live

The system began commissioning at the SunPork Swickers plant in July 2019.

The results

The effects were immediate, and the system keeps improving day by day.

“The new kill line is significantly more efficient than the previous line, and it will continue to improve as we move forward. Manpower has reduced in terms of two shifts to one, while the new floor will allow us double output. There are two real and obvious benefits that Emydex has brought to SunPork. One, we have more data points where we can collect manufacturing information from around the floor and two; we have replaced many manual tasks such as populating spreadsheets.

Geoff Miller, Group CFO and Company Secretary

“What makes the Swickers plant unique is that it not only processes product on behalf of SunPork, but also provides a service kill for other companies in the pork industry and so had to have a lot of flexibility not usually found in normal processing facilities. The need to meet the requirements of each customer utilising the service provided by the plant meant Emydex had to deliver a system that could not only operate at very high speed, but also deliver the ability to change the way each customer’s pigs were prepared and to signal this in real-time to the operators on the production floor”

Ian Carson, Technical Sales Director, Emydex Australia

What’s next?

The next phase is to refine and perfect Emydex’s ‘Factory of The Future system’ on the ground at Swickers and then roll Emydex systems out to further processing functions at Kingaroy and SunPork’s other facility in Queensland.

In other's words

“We gave Emydex a very tough ask to design and build a system for a kill floor that itself had not even been physically designed yet. Many other system developers would have walked away at various points in the project when things got tough but Emydex regularly went above and beyond the call of duty and I have huge respect for them for that. Their guys were out here working seven days a week and were as invested, committed as we were. It was a new world for both of us and I can’t fault them at all.”

Geoff Miller, Group CFO and Company Secretary

“The Emydex team has been superb… from the beginning showing a willingness to understand the requirements and design a custom solution for us… (there are) different demands here in Australia to those plants in Europe. The difference it has made has been terrific: for example, we used to have two data collection points on the kill floor and now we have 20. The throughput was 300 pigs per hour and now we’re processing between 700 -750 per hour. The value the Emydex team is adding is fantastic. Support is brilliant, with clear concise and well-presented analysis of issues reported, coupled with mitigation, solutions and actions to monitor and implement fixes. Live dashboards will broadcast information to the right people throughout the group worldwide in real-time. We’re very happy to be working with them and would recommend Emydex to any manufacturer anywhere.

Iestyn Thomas, Group IT Manager, Sunpork Group

I would absolutely recommend Emydex because they have invested their time and resources in our business… it means as much to them as it does to us. Some of their guys came out and spent a month working at the coal face and we couldn’t ask for more commitment than that.

Geoff Miller, Group CFO and Company Secretary

 

For more on Emydex's Products, or contact Sales in any of our Dublin, Brisbane, South Africa or Toronto offices

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A new day at Dawn Meats

Dawn Meats is an outstandingly successful meat processing group. When they wanted to streamline their quality management system on the factory floors, they turned to Emydex

Meet the client

Dawn Meats is a family owned business that was established in Waterford, Ireland in 1980 and has grown to become one of the largest and most important beef and sheep processing groups in the industry. The group employs over 7,000 people in dozens of countries, including 10 sites in Ireland and 12 in the UK, exporting to over 50 countries worldwide.

Every year, Dawn Meats processes over 1 million cattle and 3 million sheep, generating more than €2 billion in turnover for the company and contributing over €1.67 billion to rural economies through 30,000 farms in Ireland and the UK.

The numbers are staggering and so is their success.

The opportunity

Dawn Meats developed their own in-house quality management system which largely relied upon manual, paper-based checks all along their factory floors.

While this was rigorous and helped to maintain the very highest levels of quality products for the company, it was inefficient, creating delays, tons of paper, hours of data entry and leaving the door open for error. The old manual way of working involved lengthy printing, handing out, filling in, returning, checking, countersigning and storage of paper records. On top of that, files had to be physically retrieved in the event of audit.

“Dawn Meats wanted to do away with paper-based quality checks along the floor and to use the data they collect in a far more efficient manner to drive improvements. They wanted a quality management system that would create actions and alerts automatically, so that managers could see in real time what has been done. This would mean they could make more informed decisions and corrective actions, improve compliance and reduce issues.”

David McMahon, Emydex CEO

Since 2013, Emydex have being developing their Quality Management System capable of being used in single site as well as across multi-site Group processors like Dawn Meats. Emydex’s Enterprise Quality Management System (EQMS) is, in short, a software system that allows food processors carry out their factory and supplier quality and audit checks on tablets, reporting instantly in the back-office, replacing all paper-based quality check sheets on the factory floor.

A perfect fit for Dawn Meats.

What we did

There were five main drivers behind Dawn Meats decision to select Emydex 

The first was Emydex gave them a single system, with our quality module sitting alongside all other Emydex factory floor Production or Warehousing modules on a common platform.

Next, our solution can be fully integrated to shop floor industrial machinery, capable of scanning barcodes, meaning no manual keying of data needed. 

Thirdly, the Emydex EQMS system can be installed on-premise or in the cloud. Emydex don’t force customers to operate their QMS out of the cloud, they can install on-prem if required. 

Another key differentiator is the system can work off-line as well as on-line for all compatible mobile devices, using local databases. Meaning operators can switch to off-line mode when capturing quality data in areas with poor or zero wi-fi coverage. 

Finally, the system is very configurable in-house including an easy to use QC workflow builder tool. This function allows in-house QC personnel (non-IT people) to design and build their own Quality workflows in-house, including QC surveys, QC check-sheets and quality audits, without the need to involve either Emydex developers or their internal IT department.

Going Live

The Emydex EQMS system has been running in at Dawn Meats Irish facilities in both Rathdowney and Carroll’s Cross plants for a number of months. 

At this point Dawn’s group technical QC team have configured internally almost 200 separate QC workflows in Emydex including for example, Abattoir and Boning hall pre-op checks, GMP audits, metal detector checks, glass and hard plastic, knife register and attendance checks etc. 

Once built centrally, such workflows can then be used across all the group’s sites. Having completed site testing over the past number of weeks, the system is currently being rolled out to Dawn’s remaining processing plants in Ireland including Grannagh, Ballyhaunis, Charleville and Kilbeggan.

The results

Emydex EQMS helps Dawn Meats to streamline the QMS processes across their factories and to ensure they are working to the most effective QMS system. As it standardises the QMS and FSM systems across the group it improves compliance and shares best practice throughout all of the facilities. 

Using the Document Management System included within the system, sites can share generic documents and processes, and tailor the specifics to the site. This reduces time lost in writing up documents and figuring out procedures and risk assessments. 

The system creates actions, alerts, notifications and alarms in real time and automatically tells them when they are out of compliance, forcing the immediate implementation of corrective actions.

It improves compliance and reduces issues in announced and unannounced audits, reducing risk with defective product, product recalls and customer satisfaction.

The Emydex system frees up resources to drive product quality improvements and also frees up archive space and storage. It will give central management a holistic view through instant visibility of all factories in one centralised system, making KPI reporting easier and that maximises safety, quality and compliance. 

Finally, this accurate QMS data can drive operational processes and business decisions, helping continuous improvement by providing instant effect data.

In other's words

Speaking shortly after the Emydex system go-live in Dawn’s second site at Carroll’s Cross, John Coleman, Dawn Group Technical Manager in Ireland said,

“The result is that resources have been freed up, saving cost. Less paperwork, collection is instant, no errors, less time, no printing, archive space has been freed up, we have instant and easy retrieval of documents – everything has improved and is more accurate. 

We got what we wanted which is improved collection, visibility and use of our data. That instant visibility means we have real-time situation reports. The tangible savings are obvious – less paper and less ink, for example. The less obvious savings are evident too – less time and effort, fewer mistakes and corrections, reduced hold-ups, etc. I can see if people are making the required quality checks and if they are making them at exactly the right times.”

Working with Emydex has been great - they understand their system and have been very helpful. Emydex created a system for support that includes excellent on-going communication. We have worked with them over the past decade on traceability, and so we trusted them. I like how their QMS system is so flexible, and how they could configure it to how we wanted to work – not something you get with an out-of-the-box solution. That flexibility meant that we were given artistic license as to how to develop our own workflows.

John Coleman 

Dawn Group Food Safety and Quality Manager 

What’s next?

The next phase is roll out Emydex’s EQMS to all 8 Dawn Meats factories in Ireland. Over 2020 the system will be introduced to Dawn’s sites in the UK.

 

For more on Emydex's Quality Management system, read:

Electronic Quality Management Systems for the Food Industry


or contact Sales in any of our Dublin, Brisbane, South Africa or Toronto offices

Request a Demo

Forresters takes off

How a family business scaled up to become an industry powerhouse

When independent, family-owned business Forresters wanted to take the business to the next level, they turned to Emydex and we were with them every step of the way.

Meet the client

Established in 1972 and based in Cheshire, Forresters is one of the largest suppliers of cooked, raw and coated poultry in the United Kingdom. The company supplies retailers, food services, pub retailers, manufacturers and catering butchers with a variety of frozen and chilled branded and own label chicken products.

The opportunity

Forresters had the expertise, the market and the reputation to help them to take the business to the next level. The issue was with operations and one of the biggest hurdles was the fact that their existing production and billing systems were built in-house and not integrated to their back-office ERP system. In practical terms, the production lines couldn’t handle any more as they were currently configured.

Maintaining and updating the systems was costly with little support, resulting in an over-reliance on a few key individuals. In addition, Forrester’s was unable to report in real-time on their daily production, stocks, traceability, yields and costs.

What we did

Forresters managers and Emydex specialists worked closely together to work out how to blend the best technology with the company’s own expertise to create an operation that could upscale as needed. Forresters commissioned Emydex to develop a production management and traceability reporting system which would operate on the shop floor and in the back-office for data maintenance, analysis, trending and reporting.

We began with phase one which was the installation of our packing and processing module on a dozen shop floor weigh-price labelling packing terminals. The Emydex weighing and labelling software system for finished products features easy-to-use label design, compliant with all EU regulations.

With that up and running we moved on to phase two which covered the roll-out of a factory-wide solution that covered the entire line. It was designed to give full traceability from start to finish, from intake of the raw material by purchase order, defrosting, cooking, production work orders, marination, packing, analysis by retail line, full stock, yield and dispatch control and then on to Sage 200 accounts for invoicing.

Vision System

A part of the project which was not in the original scope was the introduction of a Keyence vision system and barcode reader, that we fully integrated into Forresters’ Emydex solution. The Emydex software communicates with the Keyence vision and barcode reader, automatically checking for the correct batch number, use by date, product code, label layout / structure and barcodes on packs as they move down the packing line. If they are as they should be, the system triggers the printing of the correct box label for the product, rather than requiring the operator to press a button to print it. If either the label or barcode is incorrect, the Emydex system lets the operator know. The benefits of this system include more accurate product labelling, with less errors and potential recalls.

The results

This system is now live on the factory floor, door-to-door including all of Forresters fixed weight lines. The biggest and most immediate benefit of the new Emydex system is the reduction of manual input which has eliminated the risk of human error. Packing is now fully automated and labels are printed automatically when the correct number and type of packs are in the box, saving time, resources and money.

Forresters now has complete visibility over their entire production management process. They are no longer reliant on key individuals to manage in-house systems and they have a full support team on hand should any issues arise.

Most importantly, the Emydex system provides management and supervisors with real-time and accurate reporting on factory stocks, production, as well full traceability reports.

Profitability is up, human error has been eliminated and the factory has scaled up as a direct result of the improvements in efficiency and production brought about by the Emydex solution.

Commenting shortly after go-live Heidi Dilliway-Nickson, Director with Forresters said “the Emydex system is very efficient, easy to operate and works well for us. The full traceability we have gained saves masses of time - what used to take the QA department days to analyse is now instant. Emydex never say they can’t do something: they’ll listen and go away and come back with an answer, they always find a way.”

John Acornley, Finance Manager with Forresters added “We packed over one million packs last week and we have thirteen production lines where we used to have two: the company has expanded massively, and we couldn’t have done it without the Emydex system in place. It helps us to drill into products and see what’s happening in real-time, following every chicken through every step and that means stock rotation is perfect, quality is perfect. That means we can see issues and potential problems and react before they have an impact. The savings in time and paperwork alone have made it all worthwhile and the traceability reporting is brilliant – we can make important decisions on the fly. QMS is coming soon and will replace the last troublesome bits of paperwork in the factory.”

What’s next?

Next comes the QMS system and rolling out the solution to the factory’s remaining multi-pack lines.

For more on Emydex’s Quality Management system, read:

 

Electronic Quality Management Systems for the Food Industry

 


or contact Sales in any of our Dublin, Brisbane, South Africa or Toronto offices

Request a Demo

When an innovator works in partnership with a leader

What happens when an innovator works in partnership with a leader.

A new Emydex system has helped production run a lot smoother for Danish Crown subsidiary KLS Ugglarps in Hörby, Sweden

A blue-chip client

When Danish Crown approached Emydex about designing and implementing a kill line system on a pilot basis for their plant in Hörby, naturally we were very interested in talking to them.

After all, Danish Crown is one of Europe’s largest meat processing companies and the world’s largest pork exporter. As a group it is involved in a long list of other food products with subsidiaries that include a number of very well-known names in the industry: Friland, KLS Ugglarps, Scan-Hide, Tulip Food Company, Tulip Ltd (UK), Sokolow, Dat-Schaub, ESS-FOOD and WestCrown.

Danish Crown was established in 1887 by Denmark’s first co-operative meat company and today has market access to more than 130 countries around the world. It has sites spread across 10 countries in mainland Europe, the UK and most recently China. Working with this blue-chip organisation presented a great opportunity for Emydex.

The pilot site

The pilot site was the operation in Hörby, Sweden and the brief was to create a modern factory floor IT system that was both highly-configurable and flexible that Danish Crown could potentially roll out across multiple production sites within the group

A challenge for Danish Crown was that through acquisition of processing plants around the globe, their factories use various software solutions of different origin and version, which were difficult to for their Global IT team to manage, as they weren’t integrated, and so some factories were not running as efficiently as they could be.

How we approached it

We assembled a project team of Emydex solution engineers and managers working in Dublin and Danish Crown’s central IT team working in Denmark and they collaborated to commission and configure a state-of-the-art Emydex software solution for the Hörby plant.

The new system featured a number of Emydex modules including Beef and Lamb Kill Line, Primary Packing and Processing, Yield Reporting, Carcass Management and Order Processing/ ERP Integration.

One of the more important elements we had to include was integrating with the Swedish Central Animal Database (CDB) which enables files sent by the government listing every live beef animal to be imported into Emydex. When animals are entered at the stables as they arrive at the factory, their ear tags can be validated against the central database.

Going live

We were ready to launch phase one within 5 months of contract signing, and in January 2019 the collective team from Ireland and Denmark met at the Swedish plant, to prepare for and go-live with the new Emydex system. The implementation went very smoothly thanks to rigorous testing and preparation.

The results

Hörby now has a robust factory floor solution and the most immediate result has been increased productivity for KLS Ugglarps and Danish Crown. “With the new Emydex system one of the added benefits is that it enables vet inspections all along the kill line in real-time. Hide processing has increased visibility and carcass intake is smoother via ASN or parse barcodes which eliminates onerous data entry” said Shane Hayes, Business Analyst/Technical Sales with Emydex

In other’s words

Speaking shortly after the Emydex system go-live in Hörby, Henrik Frøsig, Director, Solutions & Innovation, Global IT, Danish Crown commented,

“From day one we were able to slaughter and process more animals than usual. The kill line didn’t stop as it usually might, and everything was more stable and more efficient from the get-go. Our operators are very pleased with the solution… it has a nice interface and does its job very well. They didn’t need much training at all because the screen tells everyone what they need to do and when.

Efficiency and ease of use is why I recommended it to our other facilities around the world. Plus Emydex service is very good, they react very well to our requests and are getting better and better at what they do as they scale up with us. They listen, respond and react and that’s why we are taking them out of the pilot phase and into our group operations worldwide.

(It is) a good system with a great overview with all the information we need at our fingertips. Inventory overview, for example, is now an easy thing for everyone to see immediately. Emydex gives us data we never really had access to and that means innovation and growth is coming to us too, bringing maturity to our own factory here.”

What’s next?

The next stage of the project will include rolling out the Hörby solution to the other six sites in Sweden and then approach Danish Crown’s global network of sites.

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South Africa offers vast opportunities for Irish Agritech exporters

Ongoing uncertainty over Brexit has increased awareness among Irish companies of the need to diversify exports into new markets. In the agritech sector, where the consequences of a hard Brexit could be acute, South Africa offers vast opportunities for suppliers of agri-machinery and technology, as well as companies that offer livestock supplements and feed.

South Africa has the most diverse and productive agri-farming industry on the continent. In 2018, the overall agri value chain contributed 14pc to GDP, while 33pc of revenue earned from South African exports resulted from primary agri-produce. Additionally, the agri sector grew by 6.5pc in the third quarter of 2018.

Farming productivity and sustainability are key trends in South Africa and farmers are looking for new ways to improve their efficiency.

As they are willing to invest in innovative machinery and services that deliver value for money, the reputation that Ireland has developed for producing high-quality equipment has been well received by large commercial farmers.

At present, there is a demand for precision agricultural equipment, such as tractors, planters, balers, sprayers, storage, and soil-testing equipment, most of which are imported.

One Irish agri company, Abbey Machinery, moved into the market in 2018 after a sales enquiry led to one of its diet feeder machines proving its mettle in the country's demanding Highveld region.

Michael O'Grady, sales, marketing and business development manager at Abbey Machinery, said: "The dealer who contacted us had initially seen opportunity only for our feeders but one of the mega farmers also saw a need for one of our slurry tankers because it had more elements he could use than his current machine, which was also imported from Europe.

"There's lots of competition in South Africa - we're not the first foreign agricultural machinery manufacturer in the market - but farmers liked the quality of the machine, how well it was built, and how well it was able to handle the feed."

Easyfix also entered the South African market last year, offering rubber matting and flooring solutions via distributors.

PJ Burke, sales director of the Ballinasloe-based company, toured several farms and believes that farmers are willing to spend money on quality products that add value to their operations.

"We've equipped six farms with our products so far. Obviously there's competition with established products, but we've got a good hit rate and the feedback we're getting from the installations so far is very positive," he said.

"It's not an important market for us yet but it will be. The farmers that I've visited, eight to 10 of them, all have high-production herds, so there's a real opportunity for our range of products to get a foothold there."

Software company Emydex has grown its presence in South Africa over the last six years and a local partner has assisted the company in setting up 16 factories across Southern Africa.

Its tailored solutions and standard products are implemented across food-processing industries, including beef, ostrich and cold storage in South Africa, Namibia and Botswana.

"Emydex entered the South African market with our first factory floor implementation in 2013," said Shane Hayes, a business analyst who covers technical sales for Emydex.

"With assistance from Enterprise Ireland using market research, Emydex was able to establish a pipeline of prospects that fit with our vision and business model."

Emydex now plans to work in close collaboration with both Enterprise Ireland in Africa and their local partner to expand into new countries within the market, including Kenya and Nigeria.

Abbey Machinery, Easyfix and Emydex are among several Irish companies that are establishing the Irish brand in South Africa.

Enterprise Ireland will continue to support Irish agritech companies that enter and have presences in South Africa and other African countries.

Article written by Dr Ureshnie Govender - a senior market adviser in Life Science and Agritech for Enterprise Ireland in Johannesburg, South Africa.

 

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